Worksheet: Prove the Value of your Customer Programs

Welcome! I’m Ciana, and this is your go-to resource hub for customer marketing strategy that actually works — no fluff, just proven frameworks, templates, and tools to help you grow your programs and your career.

Ready to prove the value of your customer marketing efforts? Download my most popular framework — a practical worksheet that helps you clearly connect your customer programs to business impact.

Inside, you’ll learn how to:

• Align customer program goals with company priorities
• Design and execute campaigns that deliver results
• Measure both the qualitative and quantitative impact of your work
• Communicate success to increase visibility and internal buy-in

What others are saying:

“I used your worksheet to prove the value of Customer Advocacy to our President — it really resonated.”

“I enjoyed your presentation at CustomerX Con. Some of those ideas from the worksheet can help me pitch a reference program.”

Join hundreds of other customer marketers leveling up their programs — download the worksheet and start showing the impact you’re making.